SEO Marketing Basics

Rick Watson • Nov 24, 2022

SEO marketing basics include terms, technology, and types. Achieve a higher level of customer engagement when easily found on the web.

SEO Marketing Basics 101

SEO Terms

SEO (Search Engine Optimization) formally was called search engine ranking. It changed to SEO to help others understand there is a process involved in ranking and optimizing a website to be found on the web. Some SEO terms to this process are: search engine bots (computer robots that read code), SERPs (Search Engine Results Pages), SEO performance reports, metadata, keywords, sitemaps, robots.txt file, website headers, and content writing. Make sure you take time with your website design team to grasp these terms and this will prepare you for planning with the current SEO technology.

SEO Technology

SEO technology methods originally began with only six major factors, then the number of items began to grow. The key to remember is now that everyone knows the importance of search engine ranking, or being found in the SERPs, entire businesses have recently started up in the past 7-10 years. The confusion with SEO is now insurmountable. Everyone claims to be an expert, yet few are. Most are writing articles on the web to get business, and without being involved in building websites and understanding the methods, and even fewer have successful organic website results for their customers.

PTI has been building websites for over 25 years. The top six factors still apply for ranking a website page. Websites are not really ranked, it is the individual web pages that are ranked. Pages that are built with metadata, keywords and proper layout of content writing are successful. This will usually achieve search engine results as long as you continually monitor your web platform and SEO reports. These SEO technology methods really need a webmaster that understands all these factors, not just an 'SEO expert' that sells their services. Be very careful with this area of website design! Without a real expert, you will most certainly be fooled.

SEO Types

There are only two types of SEO: Organic or PPC (Paid Per Click). The search engine companies have their own 'engines' or bots to gather web data and rank it. None of this matters, unless you want to be found outside your own marketing efforts.

PTI has always believed in organic SEO methods when building a website. Before building a website, we always ask the customer if they would like to be ranked high in the SERPs? If yes, then we incorporate organic SEO into the website page design/development. At this point, we usually take additional time to research their products and services to determine accurate keywords and metadata to compete with their competition when people search for a similar product keyword online.

Since Digital Transformation (DT) has continued to become a trending topic, SEO continues to be a buzz word. Digital presence online has quickly become a company’s main marketing and growing sales channel, with a large share of investment time and energy focusing upon SEO. The principle rule of organic SEO is to closely follow the rules. In doing so your company beats the competition through superior ranking, resulting in a much higher level of customer engagement and significantly enhanced product sales and service inquiries.

SEO rules can be taught in a few days, yet it takes meticulous time and effort to apply all the details for accuracy and precision. PTI gains strength by being very detailed. PTI continues to stay on the cutting-edge of organic SEO rules and tracking the reports for your company. Ask us for a meeting to discuss organic SEO and the benefits.